Sopheak Seng is a talented fashion editor, writer and stylist, who began his formal fashion training at Massey University before venturing in to the workroom of designer Robyn Mathieson. He later styled and merchandised for the Wellington designer, later moving on to Fashion Marketing Ltd. In July 2010, he was appointed fashion editor of Lucire, overseeing the fashion for all editions, in print and online, the first male to hold the role. He also was given the Lucire beauty portfolio in 2011 for New Zealand.