James Atkins is a Fashion Photographer who currently resides in Surry Hills, Sydney, Australia. After studying photography for 4 years, James discovered his passion for photographing people after a stint in Advertising Photography. Having started out in the industry when film and Hasselblad cameras were the photographers first choice, James now offers his clients full creative services including art direction, pre and post production services. With nearly two decades of fashion experience, James has returned to fashion photography after a break, travelling the world and living in Byron Bay. He felt he needed the space to rediscover his creative focus. Influenced by playful narratives, colour and edgy style, James enjoys creating stories with a cinematic and avantgarde approach. He is inspired by strength, unique beauty and by using his extensive collection of industry professionals, creating a strong look for every shoot. James’ clients have been many and varied over his long career to date, from George Gross & Harry Who to Billion Dollar Babes, Pani, Honey & Beau, Billabong, MinkPink, Sheike, Supre and Cooper St to name a few. His editorial work has been featured in many publications over the years from Highlights to Culture, Pulp, Noise magazines and recently Ellements (NYC) and now Laud Magazine!