WELLA  PROFESSIONAL Creates ‘ethereal goddesses’ for ROMANCE WAS BORN – MERCEDES BENZ FASHION WEEK 2018 – Resort ’19 Show   

Design duo Anna Plunkett and Luke Sales launched Romance Was Born’s first book and their latest Resort 2019 collection, Opal Goddess, for MBFWA at an intimate salon-style presentation at Restaurant Hubert.

Renya Xydis, Wella Professionals Creative Director ANZ brought to life her fantasia-style vision for the hair, utilizing the EIMI styling range, and supported by the EIMI Artistic Team.

Story and Images courtesy of: COTY.INC  

“We are so excited to have joined forces with Renya to create our vision of ethereal art-deco goddesses. Renya’s talent, creativity and experience are renowned and we couldn’t think of anyone better to have help bring this concept to life.” Anna Plunkett & Luke Sales, Founders – Romance Was Born

“Working with Romance Was Born is (much like the collection) a dream for me. Anna and Luke’s creativity and openness towards design allows me to be experimental with the hair styling. We channeled ‘goddesses’ across multiple looks, using a spectrum of EIMI styling products and of course, glitter. All of the glitter. Congratulations Romance on yet another incredible show.” Renya Xydis, Creative Director – Wella Professionals ANZ

STEPS TO RECREATE LOOK
“Whilst there is usually 5 ‘hero products’ used to create a look, we really went all out here, the full EIMI styling range came out to play” – Renya Xydis
1. Using a toothcomb, section the hair into two parts, separating the hairline from the bulk of the hair
2. Section the hair at the crown and tie high, tight pony tail
3. Where required, attach length (hair piece) to the base of the pony tail, ensuring this is tightly wrapped at the base, keeping the pony tail separate (you will need two pairs of hands here)
4. Using EIMI Glam Mist and Perfect Setting, use a soft brush to slick the remaining sections up towards the pony, and fasten with elastic
5. Apply generous amounts of EIMI Perfect Setting and Ocean Spritz to the ponytail, until wet
6. Use both hands to twist the pony into a tight, solid spiral. Use the hands to twist upwards and get as much height as possible – fastin with pins
7. Paint EIMI Sculpt Force liberally onto the remaining hairline strands

8. Using a small paintbrush, stick to the forehead and arrange in spirals
9. Finish the look with generous amounts of EIMI Super Set (to hold) and Glam Mist (to finish)
10. And finally, GLITTER!

WELLA
EIMI Glam Mist
RRP $24.95

WELLA
EIMI Ocean Spritz
RRP $24.95

WELLA
EIMI Perfect Setting
RRP $24.95

WELLA
EIMI Sculpt Force
RRP $24.95

WELLA
EIMI Super Set
RRP $26.95

For further information, please contact Lucy Clark, PR Manager Wella ANZ   Lucy_clark@cotyinc.com