INTERNATIONAL MAKE-UP ARTIST TRADE SHOW (IMATS) 2017 WRAP UP
Last weekend the doors at the Royal Hall of Industries in Sydney opened to let hundreds of make-up artists and creatives see what IMATS had on offer for the weekend.
In its ninth year in Australia, the public friendly trade show welcomed another record-breaking crowd.
Sponsored by Royal & Langnickel Brush Mfg., Matticulous World and M.A.C. Pro, Make-up pros from fashion and film provided demonstrations onstage and in booths.
Make-Up Artist magazine publisher Michael Key’s interviews with Rick Findlater and Damian Martin about the artistry and work in the new Pirates of the Caribbean: Dead Men Tell No Tales and Jason and Kim Docherty on their incredible work with Weta Workshop—a multi-award-winning shop, captivated the audience.
Make-up education is prominent at IMATS with internationally renowned make-up artists and entertainment industry leaders gracing the show stage to share their wisdom, techniques, key trends and new product launches. This year was no different with demonstrations from key creatives such as : Becca Gilmartin; Carol Mackie and Nicole Thompson for M.A.C. Pro; Rae Morris; Kiana Jones and Marie Donnell for Dermaflage; Danessa Myricks of Danessa Myricks Beauty and Melissa Sassine, providing education and inspiration to all.
Amazing work was produced in the Battle of the Brushes student make-up competitions, on Saturday and Sunday as students raced against the clock to create winning looks and take home trophies, cash and prizes.
And then there was the shopping, with some of the best international make-up brands on show and selling the latest products.
WE CANT WAIT FOR IMATS 2018!