Get The Look: MBFWA BLAIRARCHIBALD’s runway look created by ELEVEN Australia

Courtesy of: Bastion Effect       Runway Images – Photographer: India Hartford Davis

The ELEVEN Australia team participated in Mercedes-Benz Fashion Week Australia – a first for the Australian haircare brand, making their hair styling debut for the BLAIRARCHIBALD show on Tuesday 15 May in Gallery III.
Taking inspiration from the show, which threads workwear references into garments that challenge the male archetype and show an accessibility to women, Melvin Royce-Lane, ELEVEN Australia’s Education Ambassador, took the lead as the head hairstylist of the team ensuring that the styles also embody the essence of the haircare brand.
“Building on the natural fall and shape of the model’s hair and create to editorial look was our main focus – but we wanted it to be readable outside the runway show. I wanted to create an overall look of soft wavy texture with a dewy finish, to give a beautiful healthy texture between both male and female models. All in all we wanted to keep true to both the ELEVEN Australia and BlairArchibald Brand,” said Royce-Layne.

How to achieve the runway looks:

MEN’S
• Prep damp hair with Miracle Hair Treatment.
• Spray a generous amount of Sea Salt Texture Spray on to the hair.
• Scrunch the Sea Salt Texture Spray through the hair to encourage natural texture – making sure the hair is pushed forward to create a face frame and an irregular parting.
• Using a diffuser, diffuse dry the hair until bone dry.
• Once the shape is created, spray another layer of Sea Salt Texture Spray to create a wet look finish.

WOMEN’S
• Prep damp hair with Miracle Hair Treatment.
• Spray a generous amount of Sea Salt Texture Spray on to the hair.
• Once the hair is diffused, create a horizontal section starting from eye level.
• Using a 1 1/2 inch curling iron, take two inch sections and create a soft bend by turning the iron completely half way then release the clamp.
• Create the same motion but in the opposite direction. Continue this formation until the entire head is complete.
• Using the Orange Carbon Fibre Comb rake the waves out to create separation.
• Shake the waves out with hands to create an undone tousled look.
• Create an irregular parting just off the centre of the head and tuck hair behind ears.
• Finish off with Smooth & Shine Anti-Frizz Serum throughout the mid lengths and ends to create a dewy look then add another layer of Sea Salt Texture Spray to create a wet look finish.

 

 

ELEVEN Australia
Miracle Hair Treatment
RRP $24.95
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ELEVEN Australia
Sea Salt Texture Spray
RRP $23.95
SHOP NOW

ELEVEN Australia
Orange Carbon Fibre Comb
RRP $14.95
SHOP NOW

ELEVEN Australia
Smooth & Shine Anti-Frizz Serum
RRP $24.95
SHOP NOW

For stockist details, please visit www.elevenaustralia.com.au 

For media enquiries, please contact Bastion Effect  
Brooke Andrew 0402 053 457 brooke@bastioneffect.com
Alex Aikman 0400 101 902 alex@bastioneffect.com

ABOUT ELEVEN Australia
ELEVEN Australia is a fresh approach to hair and body care. ELEVEN Australia’s Creative Directors are Australian icons and leaders in the hair industry – three-time Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole. Together they created ELEVEN Australia, a brand that embodies the Australian lifestyle. Australian. Simple. Effective.