‘MAXINSTITUTE Presented by SEPHORA’

by Oct 12, 2018General, Gossip0 comments

MAXCONNECTORS Announces the highly anticipated Beauty

Masterclass ‘MAXINSTITUTE PRESENTED BY SEPHORA’

LED BY AUSTRALIA’S MOST IN-DEMAND WOMEN AND PIONEERING BRANDS IN BEAUTY

Australia’s leading influencer agency, MAXCONNECTORS has this week announced their highly anticipated MAXINSTITUTE beauty masterclass event for the second year in a row, this time partnered exclusively with Sephora.

Held at Sydney’s iconic Luna Park Big Top on October 27 2018, the one-day-only influencer driven event will allow thousands of beauty fans exclusive access to the country’s most influential women in beauty alongside some of the worlds most sought-after beauty brands.

With a combined reach of over 13 million, MAXINSTITUTE presented by Sephora will see over 30 of Australia’s beauty-industry heavyweights come together to give consumers a beauty experience like no other. Tickets will be available for two sessions – both featuring masterclasses and meet & greets with some of Australia and New Zealand’s most loved influencer faces alongside exclusive brand experiences from the beauty-filled world of Sephora.

The mastercass mainstage will be taken over by Australia’s leading beauty YouTubers including the likes of Chloe Morello, Sammy Robinson and Nikkia Joy who between them have a reach alone of 7.5 million. Lynette Phillips, CEO and Founder of MAXMEDIALAB and MAXCONNECTORS says “Last year at MAXINSTITUTE, we saw over 500 beauty lovers experience a sold-out masterclass and are extremely excited to take this year’s event to the next level with Sephora. After much demand, MAXINSTITUTE 2018 will be bigger and better, hosted at the spectacular Luna Park Big Top with Australia’s biggest beauty influencers and top global brands.”

Next door, the world of Sephora will include some of the biggest global beauty brands including beautyblender, BECCA, Benefit Cosmetics, Commodity, CoverFX, Dior Backstage, Fresh, tarte, ZOEVA and SEPHORA COLLECTION. Guests are invited to discover the latest and greatest products, trends and experiences in makeup, skincare and fragrance, as each brand showcases the next-big-thing(s) in beauty, including; expert brow shaping with Benefit, the ultimate summer bronze & glow from BECCA, a first-look at the beauytblender’s holiday edit, a fragrance station by Commodity, an It-girl photo moment with Dior Backstage, the latest in foundation and colour matching from CoverFX and tarte, a skincare re-fresh with Fresh, tools of the trade update from ZOEVA, and a colourful SEPHORA COLLECTION customised lipstick station.

Of the partnership, Libby Amelia, Country Manager of Sephora Australia says, “We can’t wait to introduce the MAXINSTITUTE presented by Sephora event to our clients – and the rest of the country. Working with MAXCONNECTORS, we’ve been able to take Australia’s biggest names in beauty with some of the world’s top beauty brands and wrap it all up in a one-day, not to be missed beauty extravaganza.”

All guests will be gifted a MAXINSTITUTE presented by Sephora gift bag, filled with new beauty products and samples to try from all of the brands involved. Guests will also receive an exclusive offer to shop across sephora.com.au at 10% off and FREE SHIPPING for one day only – the ultimate Sephora insider experience!

MAXINSTITUTE tickets are on sale now for $55.50 per session for general reserved seating and $85.50 for VIP Reserved Seating per session at: www.bigtopsydney.com/maxinstitute

Images courtesy of MAXMEDIALABS

0 Comments

Submit a Comment

Recent Gossip

Beauty Expo –  8-9th September 2018

Beauty Expo – 8-9th September 2018

Beauty Expo Australia lands in Darling Harbour this weekend for two days of non-stop inspiration. Images courtesy of Beauty Expo Australia The national event for beauty professionals is set to take over Sydney’s Darling Harbour this weekend as...

read more
AHFA19 Entries are Now Open

AHFA19 Entries are Now Open

GET READY FOR GREATNESS, #AHFA19 GOES LIVE! Images courtesy of Lily Blue Communications  It’s back and it’s better than ever – the Australian Hair Fashion Awards, the most innovative and prestigious hairdressing competition in Australia is open...

read more
EIMI by Wella – Mistify Me

EIMI by Wella – Mistify Me

NEW MISTIFY ME: THE ULTIMATE FASHION FIX #SpeakEIMI Images courtesy of Lucy Clark - Wella ANZ Introducing MICROMIST™, the Latest in Hairspray Technology From EIMI by Wella Professionals. Joining the existing EIMI fashion week front row...

read more
OLE Henriksen Sheer Transformation Perfecting Moisturizer

OLE Henriksen Sheer Transformation Perfecting Moisturizer

OLE Henriksen Sheer Transformation Perfecting Moisturizer Images courtesy of Sephora An oil-free moisturizer with a whipped silky weightless texture. Perfect for daytime use for even the oiliest of skin. Hydration without any sticky oily...

read more
Dr.Jart+ Water Fuse Ultimate Hydro Gel Moisturiser

Dr.Jart+ Water Fuse Ultimate Hydro Gel Moisturiser

Percy & Reed Perfectly Perfecting Wonder Overnight Recovery Images courtesy of Sephora Percy & Reed Perfectly Perfecting Wonder Overnight Recovery works to transform your hair while you sleep. Simple to use prior to Bedtime as you apply...

read more
MURAD Blemish Clearing Solution

MURAD Blemish Clearing Solution

Dr.Jart+ Water Fuse Ultimate Hydro Gel Moisturiser Images courtesy of Sephora This Perfect All Rounder moisturizer is a Ultra light weight water-based gel Suiting all skin types. On Application it is instantly soothing and cooling on the skin,...

read more
Beauty Expo Australia  Face2Face Awards 2018

Beauty Expo Australia  Face2Face Awards 2018

MURAD Blemish Clearing Solution Images courtesy of Sephora With fast-acting salicylic acid (0.5%) this lightweight gel cream that treats and prevents breakouts. Most importantly Murad has design this product to help reduce redness with...

read more
NARS Blush in “Orgasm”

NARS Blush in “Orgasm”

Beauty Expo Australia  Face2Face Awards 2018 Entries for leading makeup industry awards are now open. Images courtesy of Beauty Expo Australia Its that time of the year, an exciting and exhilarating time for Makeup Artists. With so many Artists...

read more