Oct 12, 2018

MAXCONNECTORS Announces the highly anticipated Beauty



Australia’s leading influencer agency, MAXCONNECTORS has this week announced their highly anticipated MAXINSTITUTE beauty masterclass event for the second year in a row, this time partnered exclusively with Sephora.

Held at Sydney’s iconic Luna Park Big Top on October 27 2018, the one-day-only influencer driven event will allow thousands of beauty fans exclusive access to the country’s most influential women in beauty alongside some of the worlds most sought-after beauty brands.

With a combined reach of over 13 million, MAXINSTITUTE presented by Sephora will see over 30 of Australia’s beauty-industry heavyweights come together to give consumers a beauty experience like no other. Tickets will be available for two sessions – both featuring masterclasses and meet & greets with some of Australia and New Zealand’s most loved influencer faces alongside exclusive brand experiences from the beauty-filled world of Sephora.

The mastercass mainstage will be taken over by Australia’s leading beauty YouTubers including the likes of Chloe Morello, Sammy Robinson and Nikkia Joy who between them have a reach alone of 7.5 million. Lynette Phillips, CEO and Founder of MAXMEDIALAB and MAXCONNECTORS says “Last year at MAXINSTITUTE, we saw over 500 beauty lovers experience a sold-out masterclass and are extremely excited to take this year’s event to the next level with Sephora. After much demand, MAXINSTITUTE 2018 will be bigger and better, hosted at the spectacular Luna Park Big Top with Australia’s biggest beauty influencers and top global brands.”

Next door, the world of Sephora will include some of the biggest global beauty brands including beautyblender, BECCA, Benefit Cosmetics, Commodity, CoverFX, Dior Backstage, Fresh, tarte, ZOEVA and SEPHORA COLLECTION. Guests are invited to discover the latest and greatest products, trends and experiences in makeup, skincare and fragrance, as each brand showcases the next-big-thing(s) in beauty, including; expert brow shaping with Benefit, the ultimate summer bronze & glow from BECCA, a first-look at the beauytblender’s holiday edit, a fragrance station by Commodity, an It-girl photo moment with Dior Backstage, the latest in foundation and colour matching from CoverFX and tarte, a skincare re-fresh with Fresh, tools of the trade update from ZOEVA, and a colourful SEPHORA COLLECTION customised lipstick station.

Of the partnership, Libby Amelia, Country Manager of Sephora Australia says, “We can’t wait to introduce the MAXINSTITUTE presented by Sephora event to our clients – and the rest of the country. Working with MAXCONNECTORS, we’ve been able to take Australia’s biggest names in beauty with some of the world’s top beauty brands and wrap it all up in a one-day, not to be missed beauty extravaganza.”

All guests will be gifted a MAXINSTITUTE presented by Sephora gift bag, filled with new beauty products and samples to try from all of the brands involved. Guests will also receive an exclusive offer to shop across sephora.com.au at 10% off and FREE SHIPPING for one day only – the ultimate Sephora insider experience!

MAXINSTITUTE tickets are on sale now for $55.50 per session for general reserved seating and $85.50 for VIP Reserved Seating per session at: www.bigtopsydney.com/maxinstitute

Images courtesy of MAXMEDIALABS


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